Here is my assumption.
You are running schools, doing intresting things and want students to come and people to partner with you.
So how are people going to find you?
How are students going to want to come?
How are you going to recuite staff for schools and ministries?
There are a number of one off things that you can do, and there are several areas where you need to create an persistant presence.
Let's start with one of these one off things:Here is the first one off things that you would update persiodically.
Your Google Business Listing
Almost every YWAM base and location in the world has a Google Business Listing.
Here is my business listing for ainet.biz:
And the Google Listing for where I work.
You really want to do this on a computer and not a phone or a tablet. As you can see in my example, I need to gain ownership of this listing, so go have a search for your Google Business Listing, check to see if it has the "Own this Business?" link to click on. A simple trick, before I go to get ownership of this business listing, have edited it and put my phone number in. Partly because I am a trusted Google Guide, my edit gets allowed almost right away. Later in this document, I am able to used this phone number to get a call from Google to confirm ownership of this listing.
If it does we want to gain ownership of this listing for you.
If it does not, someone else already has and we need to find out who that is so you can manage your listing.
Claim it now
I am going to guess that you are the bases communications point person, that is why you are reading this article.
Getting a good email address
If not click this link to see how to turn your email address in to a Google one for free.
Lets do this, open Chrome, login into Google.
Owning your listing
Search for your Google Business Listing, like we did above.
Having found it click on "Own this business?".
Now we start the process of ownership.
First off you will see this page.
When you come to this first screen, you already have a name for your location, but this is an oppertunity for you to make any needed corrections.
You must fill out a full address that can receive mail. This is the address that will be used by Google if you can not complete this ownership claim using a phone call.
As a school, location or base, just put in 1 km or 1 mile.
School tends to be the best bsuiness cateogry, for a YWAM location, unless you need to put some thing different.
If you already have a phone number associated with your listing then you can edit it here, or put it here for the first time. Same with the website.
Everything worked... great.
In my case, because my phone number was already in the listing, I was able to get a text message from google to claim ownership.
I received the text, and entered it in.
And I am verified as the owner of this listing. Go check out our website: https://letskona.com.
This next area, the Google My Business dashboard can be found when ever you login to google using the email address associated with verifying this Google Business Listing and going to https://business.google.com
You now own your listing.
Lets fill out what is missing.
Go to https://business.google.com
Fill out any missing details.
Upload some photos.
Make some business cards you can give to staff and students so they can go on line and review you. The moe reviews you have the better.
Does your listing already have a phone number on it?
Id this phone number your phone number?
Who owns us?
So some one in the past has registered ownership of this Listing, but who?
Ask around and see if you can find out who has an email address close to this.
Lets regain ownership of this listing by getting Google to send a post card to the address on the listing.